From: Market (market@researchsolutions.com.au)
Date: Thu Feb 19 2004 - 15:29:42 WST
Working with market research surveys in a courtroom
Market Research Society of Australia, enquiries to 1300 364 832 or email
registrations@mrsa.com.au
Thursday 26 February 2004, 7.15 - 9.00 am at the Matilda Bay
Restaurant, 3 Hackett Drive, Crawley $33 MRSA members, $44 non-members
(inclusive of GST)
Relevance to the public sector
Increasingly government agencies are being drawn into legal cases which
involve using market research as evidence. This talk provides an
overview of the criteria for briefing, reviewing and criticising market
research surveys designed to be used as evidence in court. It also
provides a good model for the criteria to be met in the design of good
survey work.
This talk will draw out principles of good work through some actual
legal examples and will be appropriate to the needs of those who work in
government departments.
Target audience
Marketing Managers
Market Research Managers
Legal people
Project managers
Course objectives
Provide an understanding of the issues to be considered when
briefing/designing market research for legal cases. Provide an
understanding of the problems and pitfalls which need to be avoided.
Provide an understanding of how to present the information.
Additional information
Our speaker: Dr John Henstridge
John is the founder and Managing Director of Data Analysis Australia,
the largest commercial statistical company in Australia. Before becoming
a consulting statistician in 1983, John worked at Weapons Research
Establishment (now part of DSTO) and the University of Western
Australia. He has applied his statistical knowledge to many areas,
including forecasting demand for energy, Courts and prisons based upon
detailed demographic models. He has also designed and analysed complex
surveys and built mathematical models for various industries. He is
frequently called upon to act as an expert witness in legal matters.
Since 1990 John has been interested in the presentation of survey
evidence in Courts and the associated statistical issues. He has given
evidence in the Supreme and District Courts of Western Australia, the
Federal Court of Australia, the Victorian Supreme Court and the Human
Rights Commission as well as other jurisdictions.
John holds a Ph.D. from the Australian National University, and is a
Chartered Statistician and Fellow of the Royal Statistical Society and
an Accredited Statistician of the Statistical Society of Australia. He
is past President of the Statistical Society (WA Branch) and the
Geostatistical Association of Australasia. He has been a member of the
MRSA since 1992, is a QPMR and a member of the WA Committee. In 2003 he
as appointed Adjunct Professor at the University of Western Australia
Research Solutions
PO Box 382
North Perth WA 6906
Tel. (08) 9328 7087
Fax. (08) 9328 7067
=============================================
You received this e-mail because you are subscribed to pswa-announce. Please pass it on to any of your colleagues who may be interested.
The Department of the Premier and Cabinet has established pswa-announce to help inform Western Australian State Government employees about new publications, opportunities and events that may be relevant to their work in the public sector.
You can read other messages that have been posted to pswa-announce by visiting our archives http://archives.lists.highway1.biz/maillists/pswa-announce
Announcements made on pswa-announce are not necessarily endorsed by the Department of the Premier and Cabinet.
**** To UNSUBSCRIBE or SUBSCRIBE ********
visit the PSMD web page at
http://www.dpc.wa.gov.au/psmd
click on pswa-announce, scroll down to "How do I unsubscribe?" or "How do I subscribe?" and follow the instructions.
Please unsubscribe before taking leave or activating an auto-reply.
If you have any problems relating to the pswa-announce list please let me know.
George Cochrane
Manager Workforce Analysis & Communication
Public Sector Management Division
Department of the Premier & Cabinet
EMAIL: gcochrane@dpc.wa.gov.au
VOICE: 08 9222 8774
=============================================
This archive was generated by hypermail 2.1.7 : Thu Feb 19 2004 - 18:05:58 WST